Business Plan

• Developing 5 years unit & value sales projections to achieve profit plans.
• Developing annual & long term marketing strategies and plans for the business.
• Establishing & managing a product portfolio .
• Managing & recommending strategies & plans relative to pricing, promotion, distribution, labeling and packaging related to products.
• IMS product review (no cost to company) and portfolio recommendation.
• Setting a detailed business marketing plan including IMC plan with a full action program for the product.
• Establish budgets & budget mix & monitor expenditures by specific media & target audiences for the products.
• Evaluation and control of the plan.
• Analyzing the sales of own products & proposing a contingency plan in case of emergency.

Regulatory Support

• Developing the correct Regulatory Strategy.
• Provision and explanation of Regulatory requirements for all MENA Markets.
• Compilation of Company Registration applications.
• Submission of Company & Product Registration applications with local MOH authorities in target MENA markets.
• IMS product review (no cost to company) and portfolio recommendation.
• Setting a detailed business marketing plan including IMC plan with a full action program for the product.
• Following progress of applications through regular contact and communications with local MOH authorities.
• Compilation of Product Registration applications.

Sales & Promotion

• Screening and recruiting Medical Reps .
• Medical Rep Training .
• Developing training, marketing and promotion material (translations where necessary).
• Organizing of Company & Product Launches .
• Day-to-day management of Medical reps and marketing budget .
• Developing sales strategies& sales tactics .